Planning Studio · Fictional demonstration

One case.
Three ways to move it forward.

Explore Acme’s service and profitability transformation, from the Board decision to the first 90 days and the office that supports delivery.

Acme is fictional and is not a JP Associates client. All figures and outcomes are illustrative; every approval remains proposed.

Acme Integrated Services Group

Executive Decision Paper

See how Acme's Board could compare governance options, assess financial value and consider a staged transformation investment.

Prepared for
Board
Evidence cut-off
15 December 2026
Decision status
Proposed
Financial units
AED million unless stated

Read the full report below. Tables scroll horizontally on smaller screens. Source notes refer to exhibits in the fictional master case.

01Decision and proposed conditions

The Board should endorse the service and profitability transformation and the hybrid Transformation Office, subject to a conditional AED 18.00 million envelope. The requested initial release is AED 3.50 million for Q1 mobilisation. The remaining AED 14.50 million remains reserved for evidence-based gates. The proposal is for the fictional Board meeting on 18 December 2026; it records no signed approval.

Acme's operating problem crosses functional boundaries. Contract repricing needs dependable cost and billing data. Scheduling gains depend on common job definitions and trained supervisors. Workforce savings depend on demonstrated service capacity. A hybrid office can coordinate these links while leaving delivery and benefits with the line executives who control them.

The principal condition is cash sufficiency. The programme-only calculation leaves just AED 0.65 million above the policy floor under the unrealistic assumption of zero ordinary business cash movement. The CFO must establish a rolling 13-week forecast covering collections, payroll, debt service, maintenance capex and tax. The Board should treat that missing forecast as a funding condition, not a footnote to an otherwise unconditional approval.

Proposed approvalBoundary
Hybrid direction and CEO-sponsored officeLine leaders retain delivery ownership; Finance validates realised value.
18.00 total envelope12.00 expense and 6.00 capital; classification requires Finance validation.
3.50 mobilisation releaseDocument the cash control and named capacity commitments before commitment.
Later fundingRelease only against usable baseline, service gates, funded capacity and cash evidence.

The recommendation is conditional because attractive annual economics do not remove execution risk. The downside requires AED 20.70 million of investment and cannot be authorised through the proposed base envelope. The Board retains that decision and any material scope change.

Source: SRC04: Options and recommended approach, section 7; SRC06: Investment and cash, section 9; SRC14: Assumptions and gaps, section 19. All case evidence is fictional.

02The commercial and operating case

Acme serves 260 business customers through 420 contracts, eight hubs and 1,200 employees. Growth after two acquisitions has left separate service desks, inconsistent job codes and local purchasing. The organisation has retained revenue without developing a common view of cost to serve.

Revenue rises from 204.00 in 2024 to a 240.00 FY2026 forecast, while underlying EBITDA falls from 20.00 to 10.00. Gross profit stays at 62.00, and recurring overhead grows from 42.00 to 52.00. Revenue growth alone therefore does not repair the business. Contract contribution and overhead need distinct interventions.

AED millionFY2024 historyFY2026 forecast
Revenue204.00240.00
Direct costs142.00178.00
Gross profit62.0062.00
Recurring SG&A42.0052.00
Underlying EBITDA20.0010.00

Twenty-six contracts produce revenue of 36.00 against direct cost of 39.40. Their 3.40 contribution loss precedes corporate overhead. The proposed exits cover only eight of those contracts; remaining losses still need repair. Allocated corporate overhead is not automatically avoidable when a contract closes.

Service continuity is commercially material. The top ten customers represent 38% of forecast revenue and 72.00 of contracts renew in 2027. Current SLA attainment is 84%, first-time resolution 71% and utilisation 62% under the canonical paid-hours definition. Standardisation must protect scarce maintenance skills and contract-specific commitments.

Source: SRC01: Financial baseline and proposed plan, section 4; SRC02: Service lines and operating footprint, section 5; SRC03: Diagnosis and evidence extracts, section 6. All case evidence is fictional.

03Governance options and sensitivity

Status quo with stronger reporting has low disruption but leaves conflicting authority unresolved. Centralised delivery strengthens enterprise control but risks bottlenecks and weak local accountability. Federated delivery retains responsiveness while making dependency coordination and benefit overlap harder. Hybrid delivery separates enterprise standards and assurance from line execution.

OptionSpeedOwnershipBenefit controlContinuityFeasibilityWeighted score
Status quo231342.45
Centralised425223.15
Federated352443.50
Hybrid444433.85

The illustrative weights are execution speed 20%, business ownership 20%, benefit control 25%, service continuity 20% and feasibility 15%. Scores are management judgements on a 1–5 scale. Hybrid scores 3.85, followed by federated at 3.50. These scores structure the discussion; they are not measured benchmarks or fully costed business cases for all four options.

The recommendation is sensitive to ownership preference. Reducing benefit control to 15% and raising ownership to 30% brings federated to 3.80 against hybrid at 3.85. At 10% benefit control and 35% ownership, federated reaches 3.95 and exceeds hybrid. The Board should record why enterprise assurance is worth the additional coordination effort.

Reconsider the model if leaders will not release capacity, Finance cannot establish a usable baseline or the diagnostic shows materially fewer cross-functional dependencies. An office chart cannot compensate for any of those failures.

Source: SRC04: Options and recommended approach, section 7. All case evidence is fictional.

04The reconciled financial case

The exit bridge is 10.00 baseline underlying EBITDA plus 29.00 gross annual benefit less 3.00 recurring enablement cost, giving 36.00. Revenue at exit is 250.80: baseline 240.00 plus repricing 4.80 plus cross-sell revenue 12.00 less exited revenue 6.00. Cross-sell contributes 4.20 of profit, not its full revenue.

ID and benefit2027 benefit2028 benefitExit annual benefit
B01 Contract repricing2.404.324.80
B02 Cross-sell to existing customers1.053.154.20
B03 Exit selected loss-making scope0.250.751.00
B04 Cashable workforce productivity2.405.106.00
B05 Procurement savings1.804.054.50
B06 Lower service recovery costs1.202.703.00
B07 Property and technology rationalisation1.602.243.20
B08 Overhead and shared-service controls1.301.692.30
Gross EBITDA benefit12.0024.0029.00
New recurring cost(1.50)(3.00)(3.00)
Net EBITDA improvement10.5021.0026.00

FY2028 underlying EBITDA is 31.00 because initiatives do not operate at full effect throughout the year. Reported EBITDA is 28.00 after 3.00 of one-off programme expense. FY2028 net profit is 13.95. The 36.00 exit figure is an annual run rate, not that year's reported result.

Every benefit has a principal owner and an overlap boundary. Redeploying 20 roles books no saving. B04 requires removal of paid cost after service conditions pass. The separate 12.00 working-capital release changes cash and never increases EBITDA. The model's 10% tax convention is illustrative and makes no statutory claim.

Source: SRC01: Financial baseline and proposed plan, section 4; SRC05: Benefits and profit bridge, section 8. All case evidence is fictional.

05Funding and quarterly programme cash

The envelope comprises 12.00 expense and 6.00 capital expenditure. Q1 is intentionally cash-consuming: gross benefit 0.90 less recurring cost 0.15 less investment 3.50 equals negative 2.75. The initial release cannot be justified by claiming that the full 29.00 annual benefit arrives during mobilisation.

PeriodGross benefitRecurring costInvestment cashWC releaseNet cash with WC
2027 Q10.900.153.500.00-2.75
2027 Q22.200.303.501.00-0.60
2027 Q33.700.453.001.001.25
2027 Q45.200.602.002.004.60
2028 Q15.400.752.002.004.65
2028 Q25.800.751.502.005.55
2028 Q36.200.751.502.005.95
2028 Q46.600.751.002.006.85
Total36.004.5018.0012.0025.50

Over two years, 36.00 gross benefit less 4.50 recurring cost less 18.00 investment produces 13.50 programme cash before working capital. The 12.00 one-time balance release raises this to 25.50. Programme expense is already within investment cash and must not be deducted twice.

Quarter-level cumulative payback occurs in Q1 2028 before working capital and Q4 2027 after it. Peak cumulative draw is 4.35 before working capital and 3.35 after it. Starting cash of 12.00 less 3.35 gives only an illustrative 8.65; ordinary business flows are absent. No total-liquidity conclusion, exact payback date or debt repayment schedule follows from this exhibit.

Source: SRC06: Investment and cash, section 9. All case evidence is fictional.

06Scenarios and reserved financial decisions
MeasureDownsideBaseUpside
Exit gross annual benefit18.8529.0031.90
Exit annual recurring cost3.303.003.15
Exit annual revenue247.02250.80251.88
Exit annual EBITDA25.5536.0038.75
Exit EBITDA margin percent10.3414.3515.38
Total investment cash20.7018.0018.00
Two-year cash before WC-2.2513.5016.88
One-time WC release8.0012.0013.00
Two-year cash after WC5.7525.5029.88

Downside capture is 65% of base benefits, with recurring annual cost of 3.30 and a 15% investment overrun. The result improves exit profit, but two-year cash before working capital is negative 2.25. The 2.70 excess above the 18.00 envelope requires a fresh Board decision or a scope reduction. Cash release is not a substitute for that authority.

Upside capture is 110%, with annual recurring cost 3.15. The result is an assumption test, not a probability-weighted forecast. The model applies the same capture factor to benefit phasing and preserves a half-year recurring cost ramp in 2027.

Each percentage point of repricing on the 60.00 pool changes annual EBITDA by 0.60. Ten fewer cross-sell wins reduce revenue by 4.00 and contribution by 1.40. Retaining ten funded positions reduces the proposed saving by 1.20. These isolated sensitivities must not be stacked on a downside that already captures them.

No NPV or IRR is supplied. A full valuation would require approved assumptions for horizon, discount rate, taxes, residual value and cash timing. A ratio of exit EBITDA improvement to investment would answer a different question.

Source: SRC07: Scenarios and sensitivities, section 10; SRC14: Assumptions and gaps, section 19. All case evidence is fictional.

07Delivery accountability and risk

The CEO sponsors a ten-FTE office with eight internal secondments and two temporary external specialists. A further 24 FTE of line capacity is required. All 32 internal FTE releases remain proposed. Protected programme roles and essential specialists are excluded from the 50-position reduction plan.

The first quarter establishes one data foundation and two operating pilots. Data definitions precede workflow validation; compliant service evidence precedes workforce cost removal. Each pilot needs four consecutive weeks at at least 90% SLA and 78% first-time resolution, without material safety or complaint deterioration. The company-wide day-90 targets are lower: 88% and 75%.

RiskAccountable response
R01 Service disruptionCOO holds expansion and restores service or rolls back.
R02 Benefit overlapCFO rejects unsupported claims and requires a recovery forecast.
R03 Cash below 8.00CFO escalates immediately and freezes discretionary commitments.
R05 Premature position removalCOO and CHRO pause releases until service evidence passes.
R09 Capacity withheldCEO reprioritises commitments or reduces scope.

Finance validates the baseline and actual ledger effects. The Transformation Director coordinates milestones and escalation but cannot approve its own investment or claim line benefits. The Board retains envelope changes and customer exits above 2.00 annual revenue per relationship.

Source: SRC08: Workstreams and portfolio, section 11; SRC09: First 90 days and roadmap, sections 12 and 13; SRC10: Office and governance, sections 14 and 18; SRC13: Risks and issues, section 17. All case evidence is fictional.

08Proposed Board resolution and day 90 evidence

Proposed resolution for consideration: endorse the Acme Service and Profitability Transformation strategic direction and hybrid delivery model for January 2027 to December 2028; approve an 18.00 conditional funding envelope comprising 12.00 expense and 6.00 capital, subject to accounting validation; and authorise an initial 3.50 mobilisation release with documented cash and capacity controls.

Reserve the remaining 14.50 for staged decisions. Require the CFO to provide a rolling 13-week cash forecast covering the full business, the CEO to confirm named resource releases, and accountable executives to accept the benefit profiles and service safeguards. Record open assumptions and any release conditions in the decision log. This wording remains proposed and unsigned.

At day 90, require a usable Finance baseline, controlled metric dictionary, separate four-week results for each pilot, benefit validation records, funded next-wave capacity, a current risk assessment and a cash forecast above the 8.00 floor. The Steering Committee recommends the next release; it does not convert an unmet condition into approval by reporting an average pilot result.

If the gate fails, preserve service coverage, investigate the failure and replan. A bounded remediation tranche needs an explicit decision, stated purpose and acceptance evidence. Hold wider rollout and dependent workforce reductions. The Board retains changes to the total envelope, material strategic scope and specified customer exits.

ID and decisionAuthority and due dateStatus and required evidence
D01 Hybrid model, conditional 18.00 envelope and initial 3.50 releaseBoard, 18 Dec 2026Proposed. Funding authorisation, named capacity release and cash control required.
D02 Next funding release after day 90Board funding decision, 31 Mar 2027Reserved. Finance baseline, service gates, funded next-wave capacity and 13-week cash forecast required.
D03 Pilot rollout and dependent workforce changesCOO readiness decision; relevant funding authorityReserved. Each pilot meets both service gates for four weeks. HR review and funded-cost evidence required.
D04 Material scope or envelope changeBoard, before commitmentReserved. Scenario, cash and service consequences required. No baseline approval exists.

Source: SRC06: Investment and cash, section 9; SRC09: First 90 days and roadmap, sections 12 and 13; SRC10: Office and governance, sections 14 and 18; SRC14: Assumptions and gaps, section 19. All case evidence is fictional.

09Assumptions and unresolved inputs

These items remain open in the fictional baseline. The decision paper does not imply that suppliers, Finance, customers or any Board have independently verified them.

IDAssumption or gapConsequence and validation owner
A01Existing business held flat before programme changesCFO must develop a normalised business-as-usual forecast
A02Effective repricing uplift reaches 8% on the defined poolCCO validates customer response, concessions and retention
A03Cross-sell contribution reaches 35% after delivery costCOO and CFO confirm capacity and margin by opportunity
A04Fifty funded positions can be removed without service damageCOO and CHRO verify pilot evidence and role plan
A05Contract exits remove 7.00 of genuinely avoidable costCFO verifies stranded costs, notice periods and transition expense
A06Capital/expense split and recurring costs are validCFO and CIO validate accounting treatment and supplier terms
A07Ten percent illustrative effective tax conventionReplace only with an explicitly approved model assumption
A08Full contingency is spent in the base modelBoard controls release; no speculative underspend benefit
G01Monthly ordinary cash flow and debt-amortisation schedule missingFull liquidity sufficiency cannot be concluded
G02Contract-level renewal and exit dates incompleteExact monthly repricing and exit phasing needs validation
G03Country and entity tax analysis not suppliedDo not produce a tax-compliance opinion
G04Customer survey response rate missingDo not claim population representativeness
G05Approved software vendor quotes absentDigital budget remains a planning estimate
G06Detailed skill inventory and individual workforce cases absentDo not generate named employee action decisions

Source: SRC14: Assumptions and gaps, section 19. All case evidence is fictional.